The B2B Content Show · Subject
Sales + outbound
Sales and outbound conversations: buyer psychology, pipeline, and how content changes the way deals happen.
6 episodes
S2.09Jul 28, 2026 · 44 min
He Built 55K+ Followers on LinkedIn by Ignoring Every “Best Practice”
JC Pollard · Sales leader at Gong
Original thought, audience trust, cold calling, and the cost of optimizing everything.
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S2.07Jun 25, 2026 · 44 min
Winning Outbound in 2026, the Phone Comeback, Going All-In on Claude, “AI Slop” Problem, & Event Strategy (ft. John Eitel)
John Eitel · CGO, Orum
Breaking through automated noise while keeping the human side of selling intact.
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S2.03Mar 30, 2026 · 34 min
The Real Reason You’re Not Selling (& how to fix it)
Drew Giovannoli · B2B marketer
Why buyers stay with worse solutions and what marketers misunderstand about decisions.
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S1.16Sep 5, 2025 · 46 min
Why events can be your #1 revenue driver w/ Scott Ingram | EventShark Podcast #16
Scott Ingram
With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. But most companies are doing them…
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S1.10May 28, 2025 · 54 min
Adam Robinson on Founder-Led Content, Billion Dollar Challenge & the TRUTH about B2B Growth in 2025
Adam Robinson · CEO, RB2B
Why founder-led content beats the brand account, and what RB2B learned building in public.
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S1.04Feb 26, 2025 · 54 min
B2B Sales, LinkedIn, and the Power of Urgency w/ Scott Leese - EventShark TV Podcast
Scott Leese
In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend Scott Leese. Scott is a man who’s exited 12 companies, helped…
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