Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing.

We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to create, answering every buyer question before the sales call even happens.

Ademola also shared how he handles client feedback, when to say no to projects and his top tips for editing and making better videos.  Tune in!

What we covered:
- Why 99% of b2b content sucks
- How to make the viewer “the hero”
- What b2b content you need to make to help build trust before the sale
- Why too many voices ruin creative work
- Client red flags and how to spot a bad fit
- Ademola’s favorite editing tools and quick video tips

Timestamps:
0:00 Intro
1:25 Welcome to the show Ademola
2:07 Ademola’s hot take on B2B content
2:55 Favorite piece of B2B content?
5:22 Why Ademola focuses on post-production vs video capture
7:20 What’s different about making videos for B2B
10:29 Biggest pet peeves when working with clients
13:43 How quickly do you know if a client is a good fit?
16:35 Ademola’s top editing tip
17:36 Top 3 tips to make a better video
20:45 Outro

#b2bvideo #b2bmarketing #videostrategy